The Better Business Bureau (BBB) is a nationally recognized authority that rates the quality of a company. From an A+ to an F, the grades reflect a company’s complaint history, upkeep of BBB standards, and licensing and government standing. Other elements considered in a BBB rating include, but are not limited to, advertising review, time in business, legal actions, and background information.
To maintain the highest rating possible, businesses that receive a filed complaint with the BBB should take quick action to resolve the issue. Based on the nature of the complaint, a rating may not be severely altered. However, the BBB will still evaluate the timeframe and process a business takes to rectify the problem.
Another tip for maintaining or achieving a good rating is to follow the BBB’s accreditation standards. Also referred to as the Code of Business Practices, the standards govern best practices that affect customer service, advertising, and selling. Among the stipulations are a company’s commitment to represent their products and services truthfully and its ability to be transparent so consumers can make their best decision to do business with the company or not.